Branding and Design
Blazed Cobbler
Overview & Goals
The Blazed Cobbler is a dessert business that takes you back in time while giving off a vintage 70's feel. While in its developing stages, the business needed comprehensive and effective design components. In this branding project I helped create a solid brand identity and I delivered key elements such as the logo, logo-type, business cards, and some marketing and branding elements.
I created a variation of logos for the Blazed Cobbler brand identity. The logo type consists of the Blazed Cobbler in the font Genty Demo Regular. This font offers a free flowing feel and also reinforces the 70's vibe that goes along with the brand identity. For the brand mark, I took the first initial of both words, placed them together to represent a condensed 'Blazed Cobbler' and then I added a leaf on top to maintain consistency with the idea of fresh fruit and produce used in the businesses products.
Logo Design
Complex Logo Design
The complex logo, consists of a fun, quirky peach carrying a flame. This depiction creates a fun and literal visual as the complex logo and does its job catching users and customers eyes. This complex logo meant to be used for marketing, advertising, packaging, along with creating a memorable visual for people to recognize the brand anywhere.
Menu Design
As apart of the branding of course a menu was
on the list. I took the same branding elements and incorporated them into Blazed Cobbler's menu. I stuck with the bold black and white checkered pattern throughout. I also stuck with our star font for this project which is Genty Demo Regular. An indicator of this restaurants most popular item on the menu was highlighted with a nice gold star to catch viewers' eyes.
Marketing Poster
As apart of the marketing and advertising for Blazed Cobbler, I designed a marketing poster that would catch the eyes of users. What's depicted is a plethora of peaches and whip-cream dollops falling from the sky with a message saying "Get Blazed" underneath the Blazed Cobbler logotype on fire. These things being a play on the term 'blazed' and combining elements that reinforce it such as fire and flames.
Branding accessories
I decided to incorporate more branding items such as a business card along with some merchandise items. This creating stronger brand identity and adding fun elements to help market the brand further.
