Visual Design
Feline Rescue
Overview and goals
Feline Rescue is a mobile pet grooming business tailored just for our feline friends. The business wanted to do a rebrand of their visual content and have a design made for their new fleet of vehicles. My goals for this project were to create a lively and visually appealing design to flow with the personality of the brand and draw viewers' attention.
visual redesign
The visual redesign of Feline Rescue consists of bright, lively colors that immediately win viewers attention. In the middle, the main attraction being a bright pink silhouette of a kitten. To balance out the intensity of the pink, I added more mute and calmer tones of blue. The background displays a warm, calm yellow gradient that transitions to an orange-pink. Throughout the design there are an addition of abstract shapes that resemble cat ears, with the intention of leading the viewers eye around the entire visual.
Sprinter Design
The final sprinter design mockup consists of the visual but with a few differences. Instead of having one side contain all of the visual elements, I decided to place the business name on one side and our pink kitten on the other. This way there could be balance created and appealing visuals visible from both sides.
